Email Marketing Campaigns
At the UBC Bookstore I fully owned the email marketing program, from creating newsletters and writing copy to managing and segmenting the audience and A/B testing, as well as editing email templates using HTML&CSS. Here are a few samples of email marketing campaigns I created, please click on the header image to view the full email.
01
The Book Nook
This monthly newsletter evolved through the years from a simple New Releases email to a small audience to a fully-realized monthly reader's digest full of literary gems with a dedicated readership. The UBC Bookstore customers often credited this newsletter as a reason for a browsing visit in-store, resulting in an uptick of trade book sales in 2023/2024.
02
Graduation Week
This email was part of a larger Graduation campaign that promoted a range of unique giftware options for soon-to-be graduates and their parents.
03
Back-to-School
Part of the essential Back-to-School campaign in September 2024, this email promoted a range of products for student life and academic success to an audience of 15K first-year students.
04
Calligraphy Workshop
This email successfully promoted a free Calligraphy workshop in fall 2024, resulting in a fully-booked original event, as well as an additional session due to popular demand.
