Social Media
Over the course of my digital marketing career I conceptualized, wrote and edited hundreds of social media posts across Instagram, X, Threads, Facebook and TikTok. Here are a few samples copy I wrote during my time at the University of British Columbia.
UBC Bookstore: Course materials
This post contributed to a wider campaign promoting student course materials and raised awareness of the personalized booklist service provided by the UBC Bookstore, increasing the amount and timeliness of online orders.
UBC Bookstore: Product drop
This post promoted a seasonal limited edition product drop and contributed to an increase in sales online.
UBC Bookstore: Black History Month books
This post contributed to a UBC-wide campaign in recognition of Black History Month, it highlighted a curated selection of books, as well as directed students to more information about cultural events happening on campus.
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UBC Bookstore: Event Promo
This Instagram post supported a unique campus event around Lunar New Year and Valentine's Day and contributed to greater attendance at the pop-up and subsequent partner merchandise sales.
UBC Student Housing: Move-out
I provided support to the UBC Student Housing social media for a few months in addition to my main responsibilities at the UBC Bookstore. This post was part of the awareness campaign during Move-Out, one of the most essential campus events.
